Display stand for shaving and toilet articles



March 8, 1966 R, A, SAM5|NG 3,239,177

LET ARTICLES DISPLAY STAND FOR SHAVING AND TOI Filed Feb. 7 1964 5 Sheets-Sheet 1 FIG. 4

FIG.

March 8, 1966 R. A. sAMslNG 3,239,177

DISPLAY STAND FOR SHAVING AND TOILET ARTICLES Filed Feb. 7. 1964 5 Sheets-Sheet 2 FIG. 8 32 mvENToR. FIG. 6 Rolf A. Sams/ny March 8, 1966 R` A. SAMSING DISPLAY STAND FOR SHAVING AND TOILET ARTICLES Filed Feb. 7, 1964 FIG. IO

FIG. I3

5 Sheets-Sheet 3 FIG. Il

FIG. I4

INVENTOR. o/f/I. S @msi/Z7 BY MM 2 United States Patent lihce Fried rea. '7, i964, ser. No. 343,331 ze claims. (ci. 24a-174) This invention relates generally to merchandise display devices and more particularly to devices for supporting and displaying one or more articles such as shaving and toilet articles upon counters, on stands or on racks in retail stores, in show windows, etc.

In packaging such articles for display and sale it is of importance that the articles be securely fastened to the packaging material while being in full view of the customer. It is also desirable that the packaging material may be formed of cardboard or other thin stiff sheet material, utilizing blanks that may readily be die cut from a sheet in a single operation, shipped and stored in flat condition and assembled or erected conveniently by hand or by automatic machinery.

One object of the present invention is to provide a stand that may be formed by one or more blanks and having a substantial laminated area merging into divergent foot sections and inturned base sections connected to form a stable foundation for the stand for displaying articles mounted on the face of the laminated area and/ or between the divergent foot sections.

In one aspect the invention comprises laminated panels provided with registering apertures which present multiply edges for engaging an elongated article such as a bottle of shaving lotion or the like and these apertures extend into the divergent foot sections so as to hold the bottle in full view of the customer while embracing its opposite sides in three-dimensional contact between the panels.

As an important feature of the invention a supporting panel is provided with an upwardly directed tongue and an upwardly folded tongue which overlaps it and forms therewith a stiff multi-ply bracket for supporting an article on the face of the panel in full view of the customer.

The display stand or device in accordance with the present invention has novel provisions for receiving and holding a blade package which has merely a pair of spaced parallel slits as cooperating structural elements. The panel or card of the device is slitted to present a downwardly directed tab and an opposed upwardly directed tab. The distance between the slits in the package and the roots of the tabs is substantially equal so that when one tab is fully inserted the other can be introduced only in a substantially right angular relation for interlocking with the material between the slits of the package.

These and other features of the invention will be best understood and appreciated from the following description of preferred embodiments thereof selected for purposes of illustration and shown in the accompanying drawings in which FIG. 1 is a plan view of the blank of one embodiment of a stand in accordance with the invention;

FIG. 2 is a view in front elevation of the stand formed from the blank of FIG. l;

FIG. 3 is a sectional view on the line 3--3 of FIG. 2;

FIG. 4 is a sectional view on the line 4 4 of FIG. 2;

FIG. 5 is a fragmentary sectional view on the line 5-5 of FIG. 2;

FIG. 6 is a plan view of the blank for a stand of modified construction;

FIG. 7 is a View of this stand in front elevation;

FIG. 8 is a sectional view on the line 88 of FIG. 7;

FIG. 9 is a sectional view on the line 9 9 of FIG. 7;

FIG. l0 is a plan View of a blank for a display card for a blade package;

Patented Mar. S, 1966 FIG. ll is a view in perspective of the card with a blade package displayed thereon;

FIG. l2 is a View in side elevation with the blade package shown in longitudinal section showing the display card being manipulated to receive the blade package;

FIG. 13 is a view in side elevation corresponding to FIG. 12 of the card with the blade package mounted thereon; and

FIG. 14 is a rear view of a blade package showing mounting slits therein.

The blank shown in FIG. l may be die cut in a single operation from sheet material such as cardboard and is herein shown as comprising connected front and rear panels 2li and Ill connected by a scored fold line, although if desired the two pan-els may be cut out separately. The front panel 2t) merges downwardly into a foot section 21 and that in turn merges into a base section 22. The rear panel 10 mer-ges into a foot section il and a base section I2 of substantially the same area as the corresponding parts of the front panel. The front and rear panels are folded or superposed and laminated t-ogether throughout a substantial area while the foot sections Il and 2l are arranged divergently as shown in FIG. 3 with the base sections l2 and 22 folded inwardly and overlapped. Tabs 16 and 26 are outlined in the two base sections and these sections are arranged to be connected so as to hold them securely in superposed relation thus providing a broad flat foundation for the stand. For this purpose the tabs 16 and 26 are tapered outwardly and tabs i6 are made somewhat larger than tabs 26 to interlock the base sections when the tabs I6 are pushed into the apertures formed by the inturned tabs 26 in the base section 22.

The front panel 2li is provided with a wide tongue 23 outlined to be folded forwardly and downwardly and so to form a window in the panel. Slightly below this tongue is outlined a tab 24 to provide a nger access opening to facilitate the assembly of the stand as explained hereinafter.

The rear panel l@ is provided with a straight-sided tongue I3 outlined on three sides and having a scored fold line by which it may be folded forwardly through the plane of the panel and through the window in the front panel provided by the folded tongue 23. The panel lll also has a tongue ld which is outlined so that it may be folded upwardly and then forwardly through the Window in the front panel in laminated engagement with the tongue I3. The tongue I4 is so located and of such shape that when folded its free edge coincides or registers with the free edge of the tongue i3. rIlhus the tongues 13 and I4 form a stiff multi-ply bracket which may be deflected outwardly from the plane of the front panel 20 to be engaged in a corresponding configuration of a razor case or other article to be displayed.

As herein shown areas in both panels are outlined by perforated lines I3 and 23 dening sections that may be deflected rearwardly in the assembled stand carrying with them the folded tongues I3 and 14 and so supporting the displayed case at a forwardly inclined angle if so desired.

As herein shown the razor case 27, which may be formed of a transparent or translucent synthetic resin, is provided upon its rear face with parallel undercut guideways 29 as shown in FIG. 5, together with a pair of projecting lugs or stops 23 located upon the back of the case, slightly above the guideways and with less spacing between them and a stop-shoulder 58. As shown in FIGS. 3 and 5 laminated tongues i3 and 14- of the front panel form a projecting bracket of su-ch width as to tit snugly into the guideways 29 and to be engaged by the stops 2S so that the case 2.7 is suspended upon these tongues as shown in FIG. 3 at a height determined by the stops 28. As explained above this whole area of the laminated panels may be deflected rearwardly with the razor case.

The front panel is provided with an aperture 25 in the shape of a bottle and the rear panel has a corresponding aperture 15 arranged to register with the aperture when the blanks are superposed. These apertures extend downwardly into the divergent foot sections 11 and 21 of both panels and thus provide three dimensional engagement with a bottle 37 which may be inserted in the stand through these apertures or from the bottom of the stand before the base sections are overlapped and locked together. The bottle is shown as provided with a cap 3S having a concave recess to receive a convex projection which defines the upper end of the aperture. The bottle 37 stands upon the inturned base sections of the stand as shown in FIG. 4 and is held securely in position by the multi-ply edges of the apertures 15, 25 of the panels 1li and 20, and between the foot sections 12 and 22. It will thus be apparent that the two pan-els of the stand provide multi-ply edges for engaging and holding securely, side-by-side the razor case 27 and the bottle 37 of shaving lotion, for example.

In assembling the stand, the blank is folded about the transverse center line and panels 10 and 2t) are secured together such as by adhesive. The tab 14 is pushed outwardly through the finger access opening provided by the tab 24 and then superimposed on tab 13 whereupon the two superimposed tabs are pushed forwardly through the window provided in the front panel 20 by the tab 23, and thereby deiiecting that tab outwardly. The tab 23 having been made accessible by such outward deection is folded downwardly and the razor case is attached to the card by inserting the composite laminar tabs 13, 14 into the guideways 29 of the case and against the stops 2.8 at which point the downwardly turned locking tab 23 will slide behind a shoulder 58 in the bottom of the case to prevent removal thereof without destroying or tearing either the mounting tabs or the locking tab. The bottle 37 is now inserted between foot sections 11 and 21 and the assembly of the stand is completed by overlapping the base sections 12 and 22 and securing them together by the locking tabs 16 as described above.

The display stand of FIGS. 6-9 comprises a front panel 30 and a rear panel 40. These are shown as connected by an indented fold line or they may be separately cut out from the sheet stock and laminated. The front panel includes a foot section 31 which merges into a base section 32, and similarly the rear panel includes a foot section 41 which merges into a base section 42.

When the stand is erected the base sections 32 and 42 are turned inwardly, overlapped and secured together by interlocking tabs 38 and 48 as described above in connection with the embodiment of FIGS. 1 to 5 to form a wide stable base.

The front panel 30 is provided with a rectangular aperture 34 which extends across the fold line into the foot section 31 and is defined at its lower edge by a tongue 33. Adjacent to this aperture is outlined a tongue 35 that is arranged to be deflected forwardly in the assembled stand as indicated in FIG. 8.

In the front panel is also formed an aperture 36 and this extends into the foot section 31 of the panel. A semicircular collar 39 spanning the aperture 36 is also outlined in the front panel and is arranged to be folded outwardly at right angles as shown in FIG. 9.

The rear panel 40 is provided with a shallow tongue 43, which extends from the fold line of the foot section 41, and also with access holes 44 and 45 on opposite sides of the fold line. It is also provided with an aperture 46 located to register with the aperture 36 in the front panel when the two panels are superposed. A semicircular collar 49 is also outlined in the rear panel and this spans the aperture 46. In the assembled stand the panels 30 and 40 are secured together and the collars 39 and 49 are folded at right angles to the laminated l panels so that they embrace and hold an inserted bottle as shown in FIG. 9.

In assembling the display stand the foot section 41 of the blank folded about its centerline with the panels 30 and 40 adhesively secured together, is folded against the rear panel 40 and the tongue 35 is deflected forwardly by a finger inserted through the registering access openings 44 and 45. A blade package is now secured in position upon the front panel 30 by inserting the outwardly defiected tongue 35 down through the upper of two parallel transverse slits 56 and 57 in the rear wall of the package (FIG. 14). When the foot section 41 is returned to its normal position the shallow tongue 43 thereof will enter the lower slit in a direction opposite to that of the tongue 35 to securely fasten the package to the front of the panel 31. The lower edge of the package is now pushed inwardly to deflect the tab 33 which provides additional support for the package. The two semicircular collars 39 and 49 in the front and rear panels 30 and 40, respectively, are now spread apart and a container such as a container for an aerosol shaving cream is inserted between the foot sections 31 and 41 and between the collars. The assembly of the stand is now completed by bending the base sections inwardly and securing them together by pushing the tabs 38 through the registering openings provided by the smaller tabs 48.

In FIGS. 10-12 is shown a display card and blade package which utilize a type of connection similar to that shown in FIGS. 7 and 8.

The card 5l) or holding member has outlined therein a downwardly directed tongue 51 disposed in line with an opposed shallow tongue 52 defined by a slit 53. Triangular corner areas 54 are set off by scored fold lines and these areas are further defined by hatching.

The blade package 55, which is usually of cardboard or other disposable material, is provided with a pair of transverse slits 56, 57 in its rear wall and these are spaced apart a distance A which is substantially or exactly equal to the distance between the roots of the tongues 51 and 52 in the card 50, also labeled A in FIG. 10.

The package is assembled in the card by slipping the tongue 51 through the slit 56 to the root and then bending the corner areas 54 rearwardly on their inclined fold lines. The effect of this bending is to project the tongue 52 at right angles to the package at a point opposite its lower slit 57. It can now be conveniently inserted and tilted to extend downwardly against the inner rear wall of the package in interlocking engagement therewith. The shaded area 54 serves to obscure the mark that may have been left on the surface of the card by bending it to engage the package.

From the foregoing description it will be apparent that the blanks from which the display stands shown in FIGS. 1 to 9 are constructed may be shipped in fiat knock-down condition and readily erected on the site of the display. In all cases the displayed articles are presented in full view to prospective purchasers where they are securely held in position but capable of being removed when that is desired by tearing one or more of the locking tabs provided.

Having thus disclosed the invention and described in detail illustrative embodiments thereof, I claim as new and desire to secure by Letters Patent:

1. A stand for the display of shaving and. toilet articles, comprising front and rear panels of sheet material having laminated upright portions of similar shape and merging into divergent foot sections with the plane of the laminated panels substantially bisecting the included angle of said foot sections, the panels having registering apertures presenting multi-ply edges for the reception of an elongated container, one of the panels having an upwardly directed tongue therein and an upwardly folded tongue overlapping the same and together presenting a multi-ply bracket for supporting a razor case having guideways on its rear wall.

2. A stand for the display of shaving and toilet articles as described in claim 1, further characterized in that the other panel is provided with a window which is located behind the foldable tongue of the said one panel in its unfolded position.

3. A stand for the display of shaving and toilet articles, comprising front and rear panels of sheet material laminated throughout a substantial area of contact and merging downwardly into divergent foot sections with the plane of the laminated panels substantially bisecting the angle between said foot sections, the panels having registering apertures for the reception of an elongated container which apertures extend downwardly into the divergent foot sections whereby a container may be engaged in three-dimensional contact between the panels.

4. A stand. for the display of shaving and toilet articles, comprising front and rear panels laminated throughout a substantial area, the rear panel having an upwardly directed tongue and an upwardly folded tongue overlapped and forming a multi-ply edge bracket therewith for suspending an article thereon, and the front panel having a window located to receive the said overlapping tongues.

5. A stand for the display of shaving and toilet articles, comprising front and rear panels of sheet material providing a laminated upright portion, the front panel having a window therein, an-d the rear panel having a pair of superimposed tongues extending through said window and forming a laminated multi-ply bracket projecting beyond the plane of the front panel.

6. In a display device, a rectangular package having spaced transverse slits in its rear wall, in combination with a cardboard holding member having an elongated bendable tongue inserted in one of said slits of the package and a relatively short bendable oppositely directed tongue inserted in the other slit of the package, said tongues assuming a position adjacent said wall, said cardboard having an uninterrupted bridging section between said tongues, and the distance between the slits in said package being essentially equal to the distance between the roots of said tongues.

7. A display device as described in claim 6 further characterized in that -the cardboard holding member has triangular corner areas defined by oblique scored lines running approximately from the corners of the Card to the ends of one of said slits.

8. A folder for holding a ease having on its underside a pair of guideways, protruding stop means at one end of said guideways and a shoulder spaced from the other end of said guideways comprising a pair of superimposed sheet members having panels secured together, each panel merging into a foot section and a base section, the front panel having an upwardly directed tongue, the rear panel having an upwardly extending straight-sided tongue behind said tongue in the front panel and a downwardly extending tongue foldable upwardly to register with said straight-sided tongue, said registering tongues in the rear panel being adapted to extend in laminated relation through the opening left when the tongue in the front panel being folded downwardly, said registering tongues being adapted. to be received within the guideways of the case and disposed against the stop means and the downwardly bent tongue in the front panel being adapted to engage the shoulder in the bottom of the razor case to securely hold the case against the front panel.

9. A two-ply stand comprising a front and a rear panel secured. together, each panel merging into a foot section and a base section, means for securing an article on said front panel, registering apertures in said panels extending part way into the respective foot sections thereof, and means for engaging a container received within said registering apertures, said foot sections diverging outwardly with respect to the plane of said panels, and said base sections being overlapped and secured together to form a base for the stand and a support for the container.

10. A stand as described in claim 9 in which the means for securing an article on said front panel comprises an upwardly extending tongue for engaging when folded downwardly a stop shoulder in the bottom of the article, a tongue in said. rear panel behind and no wider than said tongue in the front panel, a second tongue in said rear panel extending downwardly and being adapted to be folded upwardly on the first named tongue in the rear panel to register therewith and extend in laminar relation therewith through the opening left in the front panel by the downwardly bent tongue therein, to be received within guideways on the bottom of the article.

11. A stand as described in claim 9 wherein said means for engaging the container comprises in each panel a collar spanning said aperture and being bendable outwardly therefrom.

12. A stand. as described in claim 9 in which the means for securing an article on said front panel comprises a downwardly extending tongue in said front panel and a tongue extending from the foot section of said rear panel into said rear panel whereby a package having spaced slits therein may be mounted on the stand by inserting said tongue on the front panel through one of the slits and momentarily bending said foot section of the rear panel at right angles and inserting said tongue in said foot section through the other slit.

13. A stand as described in claim 12 wherein a finger opening is provided in the rear panel behind the tongue in the front panel to permit deecting said tongue outwardly by a finger passed through said finger opening.

14. A stand as described in claim 9 is further characterized in that the overlapping base sections are provided with registering tabs, the tabs of the upper base section being smaller than the tabs of the lower base section and the larger tabs being pushed through the smaller openings provided by the smaller registering tabs to secure said base sections together.

l5. A display device comprising superimposed front and rear panels, an upwardly extending locking tongue in the lfront panel adapted to be bent downwardly, an upwardly extending supporting tongue in the rear panel behind said locking tongue and a downwardly extending tongue in the rear panel below said supporting tongue adapted to be folded upwardly on said supporting tongue to register therewith and extend in laminar relation therewith through the opening in the front panel provided by the downwardly bent locking tongue.

16. A display device comprising a pair of panels of sheet material having laminated upright portions, one of the panels having an upwardly directed tongue therein and an upwardly folded tongue overlapping the same and the other panel having a tongue that may be folded to open a window to receive the overlapping tongues of said one panel, which overlapping tongues together present a multi-ply bracket for supporting a razor case having guideways on its rear wall.

17. A display device comprising front and rear panels of sheet material having laminated upright portions of similar shape and merging into divergent foot sections terminating in oppositely folded base sections with interlocking tongues and apertures, the panels having registering apertures presenting multi-ply edges for the reception of an elongated container, one of the panels having an upwardly directed tongue therein and an upwardly folded tongue overlapping the same and together presenting a multi-ply bracket for supporting a razor case having guideways on its rear wall.

18. A stand for the display of shaving and toilet articles, comprising front and rear panels of sheet material laminated throughout a substantial area of contact and merging downwardly into divergent foot sections, the panels having registering apertures for the reception of an elongated container which apertures extend downwardly into the divergent foot sections whereby a container may be engaged in three-dimensional contact between the panels, each panel being provided with a semicircular collar extending across its aperture and arranged to embrace opposite sides of the interposed container and to extend at substantially right angles to the plane of the laminated panels.

19. A display device comprising a pair of panels of sheet material having laminated portions, one of said panels having a tongue therein and a folded tongue overlapping the same and the other panel having a tongue that may be folded to open a window to receive the overlapping tongues of said one panel, which overlapping tongues together present a multi-ply bracket `for supporting a case having guideways on its rear wall.

20. A display device for holding a case having on its underside a pair of guideways, protruding stop means at one end of said guideways and a shoulder spaced from the other end of said guideways comprising a pair of superimposed sheet members having panels secured together, one panel having a tongue therein, the other panel having a tongue behind said tongue in said one panel and a tongue `foldable to register with said ltongue in said other panel, said registering tongues in sai-d other panel being adapted to extend in laminated relation through the opening left upon the tongue in said one panel being folded, said registering tongues being adapted to be received Within the guideways of the case and disposed against the stop means and the folded tongue in said one panel being adapted to engage the shoulder in the bottom of the razor case to securely hold the case against said one panel.

References Cited by the Examiner UNITED STATES PATENTS CLAUDE A. LE ROY, Primary Examinez'. 

1. A STAND FOR THE DISPLAY OF SHAVING AND TOILET ARTICLES, COMPRISING FRONT AND REAR PANELS OF SHEET MATERIAL HAVING LAMINATED UPRIGHT PORTIONS OF SIMILAR SHAPE AND MERGING INTO DIVERGENT FOOT SECTIONS WITH THE PLANE OF THE LAMINATED PANELS SUBSTANTIALLY BISECTING THE INCLUDED ANGLE OF SAID FOOT SECTIONS, THE PANELS HAVING REGISTERING APERTURES PRESENTING MULTI-PLY EDGES FOR THE RECEPTION OF AN ELONGATED CONTAINER, ONE OF THE PANELS HAVING AN UPWARDLY DIRECTED TONGUE THEREIN AND AN UPWARDLY FOLDED TONGUE OVERLAPPING THE SAME AND TOGETHER PRESENTING A MULTI-PLY BRACKET FOR SUPPORTING A RAZOR CASE HAVING GUIDEWAYS ON ITS REAR WALL. 